President Donald Trump kicked off June by introducing two new business ventures: a signature fragrance line and a branded mobile phone service, both crafted to reflect themes of patriotism, success, and affordability.
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning! Go to: gettrumpfragrances.com/,” Trump announced Monday on Truth Social.
The fragrance collection, named “Victory 45-47,” highlights Trump’s role as the 45th and 47th president of the United States. This launch marks the latest effort by the Trump Organization to market products closely tied to Trump’s political brand and identity.
Earlier this month, Donald Trump Jr. and Eric Trump unveiled T1 Mobile, describing it as a “transformational” mobile service built to provide “top-tier connectivity, unbeatable value and all-American service for our nation’s hardest-working people.”
The Trump Organization confirmed that Trump Mobile would offer a wireless plan priced at $47.45 per month. This plan includes unlimited talk, text, and data, along with roadside assistance and a “Telehealth and Pharmacy Benefit,” according to the Trump Mobile website.
The T1 smartphone, set to debut in September, will accompany the service. The $499 phone will feature a gold-colored metal finish engraved with an American flag—another nod to the Trump family’s distinct branding.
The name “The 47 Plan” pays tribute to Trump’s status as the 47th president while also referencing his earlier term as the 45th. The monthly price of $47.45 mirrors those numbers, reinforcing the personal branding theme.
These new ventures seem aimed at Trump’s loyal base, blending luxury with practicality and a strong sense of nationalism. The Trump Organization continues to fuse its commercial offerings with Trump’s political identity and public image.
